Stage 2: Opportunity

Opportunity Score™

Score your selected resource across six dimensions. The result is a structured recommendation (BUILD, TEST, HOLD, PIVOT, STAY SERVICE, or CUT) with the evidence behind it.

1. Problem Urgency

How pressing is the problem this resource could solve for the people who have it?

Weight: 20%

2. Buyer Evidence

Do you have direct evidence that specific people would pay for a solution to this problem?

Weight: 20%

3. Willingness to Pay

How strongly does the evidence suggest your target buyer would pay a meaningful price for this?

Weight: 20%

4. Format Fit

How clearly can this resource be packaged into a distinct, deliverable product or service format?

Weight: 15%

5. Capacity

Do you have the time, energy, and resources to build and deliver this within the next 90 days?

Weight: 13%

6. Test-ability

How quickly could you run a low-cost test to validate whether this opportunity actually works?

Weight: 12%

1Cannot test yet

2Needs 3–6 months

3Test in 4–8 weeks

4Test in 1–3 weeks

5Test this week

What is the specific opportunity or problem statement you're evaluating? (optional)

Evidence notes (optional)

Claire and Verity will use this to assess evidence quality. Be specific about what you actually observed.

All 6 dimensions required.